While planning, what prioritization factors need to be considered for a minimally marketable feature (MMF)?

The correct answer is B – How much money the organization will earn or save by having the MMF.

Minimally Marketable Features (MMFs) are the smallest set of functionality that deliver value and can be released to generate revenue or realize benefits. Prioritization of MMFs is typically done based on expected business value—such as cost savings, revenue potential, or customer satisfaction.

From the PMI Agile Practice Guide:

“MMFs help teams focus on delivering value early and frequently. They are prioritized based on expected value to the customer or organization, return on investment (ROI), and business impact.”

(PMI Agile Practice Guide, Section 3.4 – Delivering Value Frequently)

Mike Griffiths also emphasizes:

“MMFs should be prioritized based on business value—how much benefit they bring to the customer or organization. Value-based prioritization ensures the right features are built first.”

(Mike Griffiths, PMI-ACP Exam Prep Book, Chapter 3 – Value-Driven Delivery)

Why the other options are incorrect:

A refers to risk but doesn’t address business value.

C addresses stakeholder involvement, not delivery prioritization.

D refers to development time, which is considered but secondary to value.

Answer: B

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