A medium-sized company has been exploring new marketing tactics with regard to launching a new...

 In the context of new product development, it is crucial to focus on creating a Minimum Viable Product (MVP). An MVP is the version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort2. This approach aligns with the principles of project management and business analysis, which advocate for iterative development and prioritizing customer value. By training the team to identify and develop an MVP, the project manager can ensure that the project delivers value early and often, allowing for feedback and adjustments that can lead to a more successful and cost-effective final product1. References:

PMBOK Guide’s focus on delivering value and iterative development1.

Business Analysis practices emphasizing the importance of understanding customer needs and market conditions for new product development2.