Customer communication management (CCM) is the strategy to improve the creation, delivery, storage and retrieval of outbound communications with customers1. CCM is essential for building and maintaining customer relationships, enhancing customer satisfaction and loyalty, and delivering value to customers2. One of the key aspects of CCM is to understand the customer’s preferences, needs, expectations, and feedback regarding the communication channels, frequency, content, and tone3. This requires the project manager to conduct a stakeholder analysis and identify the customer’s company culture, which is the set of shared values, beliefs, norms, and practices that influence how the customer behaves and communicates4. By understanding the customer’s company culture, the project manager can tailor the communication approach to suit the customer’s style and avoid any annoyance or misunderstanding5.
Therefore, the first thing the project manager should have done to prevent the customer’s leadership team from being annoyed about the frequency of email updates is to understand the customer’s company culture (option A). This would help the project manager to determine the optimal communication frequency and method for the customer, and to align the communication plan with the customer’s expectations. Updating the communications management plan (option B), analyzing customer interest and engagement (option C), or scheduling weekly update meetings (option D) are possible actions that the project manager could take after understanding the customer’s company culture, but they are not the first thing to do. References:
1: Gartner, Customer Communications Management (CCM)
2: ClickUp, What is Customer Communication Management (CCM)?
3: QuestionPro, Customer Communication Management: Strategies for Success
4: PMBOK® Guide, 6th edition, p. 513
5: PMBOK® Guide, 6th edition, p. 376
