A project team has been working together for about 2 years.

Recognizing high performance in a way that aligns with the team member’s personal goals is a powerful motivator and shows a deep understanding of individual preferences and aspirations. This approach is supported by the PMBOK® Guide, which suggests tailoring motivation methods based on individual preferences to elicit the best performance1. It also aligns with the principles of professional business analysis, which emphasize the importance of understanding stakeholders’ needs and aligning project objectives with those needs2.