A project team is conducting sprint planning.

 In the context of Agile methodologies and specifically within Sprint Planning, prioritizing backlog items is typically based on the business value each item brings to the project. This approach ensures that the most valuable features are delivered first, providing immediate benefits and enabling early feedback which can be used to guide future development. The business value is a key factor because it aligns the team’s efforts with the strategic goals of the organization and the needs of the stakeholders.