You work for a company that is developing a new video streaming platform.

 The best option for building a recommendation system without any user event data is to use simple heuristics based on content metadata. This is a type of content-based filtering, which recommends items that are similar to the ones that the user has interacted with or selected, based on their attributes. For example, if a user selects a comedy movie from the US released in 2020, the system can recommend other comedy movies from the US released in 2020 or nearby years. This approach does not require any machine learning, but it can leverage the existing metadata of the videos to provide relevant recommendations. It also allows the system to start collecting user event data, such as views, likes, ratings, etc., which can be used to train a more sophisticated machine learning model in the future, such as a collaborative filtering model or a hybrid model that combines content and collaborative information. References:

Recommendation Systems

Content-Based Filtering

Collaborative Filtering

Hybrid Recommender Systems: A Systematic Literature Review