An ice cream company wants to introduce a new flavor to a new market.

Vendor: BICSI
Product: RCDDv14
Update on: Jul 31, 2025
Questions: 288

BICSI RCDDv14 Question Answer

An ice cream company wants to introduce a new flavor to a new market. The executive sponsor requests a sampling for the test market and the sample group provides negative feedback As this type of program had previously been conducted by the company, the program manager questions whether similar results were experienced during testing.

What should the program manager do next?

Document the results to share with the program governance board

Facilitate another test market sampling

Contact the R&D department for product testing results

Review the program management information system (PMIS) for lessons learned