A global manufacturing company is implementing Revenue Cloud alongside Sales Cloud and Service Cloud.

According to Salesforce Help documentation on "Product Catalog Management Personas for Revenue Cloud," the correct role segregation for effective governance uses specialized personas with distinct responsibilities. The Catalog Administrator role manages classifications, attributes, and the broader catalog governance structure, while the Product Designer role focuses specifically on defining product structures and bundle configurations.

The Catalog Administrator persona administers Product Catalog Management, integrates Product Catalog Management features with other systems, maintains data integrity, and assigns permission set groups to other admins who handle specific areas of catalog management. This role ensures consistent governance across business units and markets. They control attribute definitions, product classifications, and reusable components that span the organization.

The Product Designer persona works within the governance framework established by the Catalog Administrator, focusing on designing specific product structures, configuring bundled products, and defining component relationships. Product Designers inherit standardized attributes and classifications from the Catalog Administrator and apply them consistently when building product offerings.

Option A (Product Managers owning all activities) creates bottlenecks and violates segregation of duties principles. Option C (Sales Operations managing attributes and Salesforce Admin managing bundles) splits responsibilities in a way that leads to inconsistency. The separation in Option B ensures that governance controls (classifications, attributes, reusability) are managed centrally by the Catalog Administrator while Product Designers execute within those controls, supporting scalability and preventing inconsistent updates across business units.