A client purchased a stock for $70 per share.

Comprehensive and Detailed 150 to 250 words of Explanation From Retail Securities/Course Guide/topics]:

Anchoring occurs when an investor relies excessively on an initial value or reference point when making a later decision. Here, the client treats the $70 purchase price as the price the stock must regain, even though the company’s financial condition and current estimated value have materially changed. The historical acquisition price does not determine the security’s present intrinsic value or future return potential. Option B is therefore correct.

Loss aversion may also contribute to the client’s reluctance to realize a loss, but anchoring is the most direct bias because the decision is explicitly tied to the original price. Availability bias would involve giving excessive weight to information that is easy to recall. Herding involves following the behaviour of other investors, while survivorship bias arises when failed investments or companies are excluded from the observed data.

The RR should not simply instruct the client to sell. The representative should explain the updated analysis, identify the risks of continuing to hold the position, discuss suitable alternatives and evaluate the holding within the client’s overall portfolio. The recommendation should be based on current information rather than an irrelevant historical reference point.

CIRO’s syllabus categorizes anchoring as an information-processing bias and requires representatives to understand how behavioural biases can affect client decisions and returns.

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