A company hosts an ecommerce application that stores all data in a single Amazon RDS...

Enabling Multi-AZ deployment for an Amazon RDS DB instance is the simplest and most effective way to improve database availability and eliminate a single point of failure. Multi-AZ deployments provide automatic failover to a standby instance in case of a failure of the primary instance. This approach is managed by AWS and only requires a modification to the existing instance, with minimal manual intervention or downtime, thus providing the least implementation effort.

Reference Extract from AWS Documentation / Study Guide:

"With Multi-AZ deployments, Amazon RDS automatically creates a primary DB Instance and synchronously replicates the data to a standby instance in a different Availability Zone (AZ). In case of a failure of the primary DB Instance, Amazon RDS automatically fails over to the standby so that database operations can resume quickly."

Source: AWS Certified Solutions Architect – Official Study Guide, RDS High Availability section.