A marketing company receives a large amount of new clickstream data in Amazon S3 from...

AWS Glue Crawler: AWS Glue is a fully managed ETL (Extract, Transform, Load) service that makes it easy to prepare and load data for analytics. A Glue crawler can automatically discover new data and schema in Amazon S3, making it easy to keep the data catalog up-to-date.

Crawling the Data:

Set up an AWS Glue crawler to scan the S3 bucket containing the clickstream data.

The crawler will automatically detect the schema and create/update the tables in the AWS Glue Data Catalog.

Amazon Athena:

Athena is an interactive query service that makes it easy to analyze data in Amazon S3 using standard SQL.

Once the data catalog is updated by the Glue crawler, use Athena to query the clickstream data directly in S3.

Operational Efficiency: This solution leverages fully managed services, reducing operational overhead. Glue crawlers automate data cataloging, and Athena provides a serverless, pay-per-query model for quick data analysis without the need to set up or manage infrastructure.