A Product Manager in a business-to-business market wants to disrupt a competitor by changing the...

Journey maps are a design thinking tool that help visualize the steps, interactions, and emotions of a user as they go through a process or a service. Journey maps can help redesign work processes by identifying the pain points, opportunities, and gaps in the current state, and by generating ideas for improving the user experience and value proposition in the future state. Journey maps can also help communicate the user needs and expectations to the stakeholders and align them on a common vision and goal.

References:

Journey Maps - Scaled Agile Framework

Journey Mapping 101 | Nielsen Norman Group

Journey Mapping: The Ultimate Guide | Miro

Journey Mapping: How to Create One and Why It’s Important