Cloud Kicks (CK) has acquired a competitor that also uses Sales Cloud.

When merging two organizations, it is critical to understand and document the existing business practices of each entity. Conducting discovery sessions with senior managers helps identify differences, overlaps, and potential integration points between the companies' processes. This step provides a comprehensive view of each organization’s needs and lays the foundation for creating a cohesive project plan that aligns with both companies' goals.

Salesforce recommends discovery sessions as a best practice during mergers and acquisitions, as they facilitate thorough understanding and ensure that the integrated solution meets the combined organization’s requirements.