The administrator at Cloud Kicks has a Custom picklist field on Lead, Which is missing...

To make sure the custom picklist field values are populated on contact when leads are converted, you need to create a custom picklist field on contact and map it to the corresponding field on lead.

References:https://help.salesforce.com/s/articleView?id=sf.convert_lead_mapping.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.customize_fields.htm &type=5