A sales representative wants to avoid getting a price objection during a meeting near the...

Building in value-based conversation from the beginning is a strategy that helps minimize price challenges by focusing on how the solution can deliver value to the customer rather than on how much it costs. Value-based conversation involves asking open-endedquestions, listening actively, understanding the customer’s pain points and needs, and presenting tailored solutions that address them.References:https://www.salesforce.com/resources/articles/value-selling/#value-selling-tips