A new product does not display personally identifiable information, will not let private documents be...

The secure coding practice being described is Access Control. This practice ensures that access to data and features within a system is restricted and controlled. The description given indicates that the product has mechanisms to prevent the display of personally identifiable information (PII), restrict the printing of private documents, and require elevated privileges to access archived documents. These are all measures to control who has access to what data and under what circumstances, which is the essence of access control.