A registered representative of Firm ABC plans to give a gift to the treasurer of...

FINRA’s gifts rule (commonly tested as the $100 per person per year limit) restricts the value of gifts that a member or associated person may give to any one person where the gift is in relation to the recipient’s business. The key test concept is: gifts tied to business cannot exceed $100 annually per recipient (with certain distinctions for bona fide personal gifts and “ordinary and usual business entertainment”). In this question, the gifts are explicitly “as a thank you for recent transactions,” so the business-related gift limit applies. A $125 store gift card exceeds $100, making choice D the violation.

Choices A ($75), B ($90), and C ($100) are at or below the typical annual limit, so they would not violate the $100 threshold (assuming they are gifts—not entertainment—and there are no other gifts to that recipient in the year). The $100 sports event ticket is right at the limit and is generally permissible as a gift under the cap, again assuming no other gifts and treating it as a gift rather than business entertainment.

A common SIE nuance: business entertainment (like taking a client to a game where the RR is present) is often treated differently from a “gift” because it is not simply handing something over—however, a ticket given without the RR attending can be treated as a gift. This question is testing the straightforward dollar cap, not the entertainment distinction. Because the only option that clearly breaches the cap is $125, that is the correct answer.

The broader compliance theme is managing conflicts and improper influence: the gifts rule helps prevent business decisions from being swayed by excessive personal benefit.