Analysis of environmental scan data enables an organization to plan for changes in the marketplace (C). At the SPHR level, environmental scanning is a strategic tool used to monitor external factors that may affect organizational success.
Environmental scans typically assess political, economic, social, technological, legal, and competitive trends. By analyzing this data, organizations can anticipate shifts in customer demand, labor markets, regulation, and competition, allowing proactive planning rather than reactive response.
Rebranding (A) and acquisitions (B) are possible strategic actions but are not direct outcomes of scanning. Determining the business life cycle stage (D) may be informed by internal analysis rather than external scanning.
SPHR exam content highlights environmental scanning as foundational to strategic planning, workforce forecasting, and risk management, ensuring organizational agility in changing markets.
References :
HRCI SPHR Exam Content Outline — Functional Area: Leadership and Strategy (environmental scanning; strategic planning).
HRCI SPHR Study Guide — Using environmental data for strategic decision-making.
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