When output_mode is not used, which element of a feed is a human readable name...

When output_mode is not used, the title element of a feed is a human readable name for a returned entry. The title element contains the name of the object, such as the name of a saved search or a dashboard. The other elements are not human readable names, but rather identifiers, links, or authors of the entry. For more information, see Access Splunk data using feeds.