Buttercup Retail sells t‑shirts both online and in stores.

Splunk IT Service Intelligence (ITSI) is designed to align IT monitoring with the business outcomes that matter to stakeholders — especially executives who are focused on service performance and its impact on revenue, customer experience, and operational goals. In ITSI,entitiesrepresent the individual components that make up services and contribute to Key Performance Indicators (KPIs). Selecting the right entities for service modeling is critical: technical entities (like hosts or network interfaces) are useful for IT operations troubleshooting, but they don’t inherently represent business outcomes. Executive leadership cares about how incidents affect business capabilities and outcomes — such as sales performance, customer transactions, and channel health. Therefore, entities that reflectbusiness context(for example, store locations, product categories, or payment types) map IT issues directly to business performance indicators. When executives can see service health and incidents broken down by these business‑centric entities, they gainimpactful visibilityinto how issues affect revenue, customer interactions, and overall business operations. In contrast, purely technical entities such as hosts or network interfaces do not provide that business impact perspective, and demographic slices like season or customer age — while potentially valuable for marketing — don’t directly connect IT service health to business service performance in ITSI modeling.