An organization's business model is likely to be more successful if it

A business model thataligns with the organization's purpose or missionis more likely to succeed because it ensures coherence between organizational identity and value creation mechanisms. This alignment promotes internal consistency, employee engagement, and stakeholder trust. The IASP SPP curriculum stresses that mission-driven business models support sustainable competitive advantage and adaptability. Focusing solely on profits or past trends risks short-termism or strategic misalignment. Sustainable business models balance mission with financial viability and market realities.【IASP SPP Study Guide - Business Model Alignment】【Osterwalder & Pigneur, Business Model Generation】