A test organization is trying to implement an improvement goal to develop a quantitative understanding...

As part of theProduct Quality Evaluationprocess area (4.2), the specific goal"Project Goals for Product Quality and their Priorities are Established"includes the practice ofidentifying product quality needs. This involves understanding and defining what quality means for the product, determining quality characteristics (such as reliability, usability, etc.), and establishing priorities for these characteristics based on project goals.

Other practices such asestablishing test process measuresandmeasuring product quality quantitativelycome later in the lifecycle or are part of other specific goals.

TMMi References:

InProduct Quality EvaluationatTMMi Level 4, identifying product quality needs is critical for setting up measurable and prioritized goals for product quality​​.