A marine biology expect works as a guide with a whale-watching tour company.

A business blog is the most suitable social media tool for a marine biology expert working as a guide with a whale-watching tour company. It allows the expert to:

Detailed Communication: A blog provides the space to share detailed information on scientific research, whale sightings, and other relevant events.

Engagement: Blogs can engage potential customers and conservation enthusiasts by providing insightful articles and updates.

Industry Networking: Sharing and linking to information from industry peers can foster a sense of community and collaboration within the field.

References:

Business blogs are recognized as effective tools for detailed content sharing and audience engagement (HubSpot, Social Media Examiner).