Mariah works for a local community organization and is creating a social media campaign to...

To optimize a social media campaign effectively, using multiple variations of the post over the duration of the campaign with tailored headlines and images is crucial. This approach ensures that the content remains fresh and engaging, capturing the attention of followers on different platforms.

Tailored Content: Different platforms have unique audiences and best practices, so customizing posts for each platform can increase engagement.

Avoiding Repetition: Using varied content prevents audience fatigue and keeps the campaign dynamic.

Testing and Optimization: Multiple variations allow for A/B testing to identify the most effective headlines and images.

References:

Social media marketing best practices recommend tailoring content and using diverse posts to maximize engagement and reach (Hootsuite, Buffer).