A marketer builds a Default Program containing a form and a local Adobe Marketo Engage...

A Default Program is a type of program that you can create to generate new names from a form and a local landing page1.

When a new person fills out the form, they would become a member of the program1. This means they would be added to the program’s database and receive personalized communication and offers based on the program’s criteria2.

The person would also be considered not anonymous in the Database3. This means their name and other attributes would be visible to you and your team, and you could track their interactions with the program and the campaign4.

References:

Create and measure a default program

Leverage the flexibility of default programs

Get started with Adobe Marketo Engage program templates

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