The Acquisition Performance report shows the number of new names acquired by each program in a specified time period, as well as the cost per new name and the success rate of each program.
To find the number of people created in the Database this year, grouped by acquisition program, the marketing analyst would need to follow these steps:
Go to the Analytics section in Marketo and click on New Report.
Select Acquisition Performance from the report types and click Create.
In the Setup tab, choose the desired smart list or folder to filter the programs to report on. For example, the analyst could select All Programs or a specific channel or folder.
In the Smart List tab, set the date range to This Year and the acquisition date attribute to In Timeframe.
In the Report tab, view the results in a table or a chart format. The report will show the number of new names, cost per new name, and success rate for each program that acquired new names this year.
Optionally, the analyst can customize the report by adding or removing columns, changing the chart type, sorting the results, or applying additional filters. References:
1: Marketo, Reporting Best Practice, attribution, program attribution
2: Importance of Marketo Program Membership, Acquisition Program, and Success
3: Acquisition Program vs. Acquired By and what they mean - Marketo
4: Setting Acquisition Best Practices - Marketing Nation
5: Acquisition Performance Report - Marketo Docs - Product Documentation
