Where is the ideation phase located in the Design Thinking process?

The ideation phase is a pivotal stage in the Design Thinking process where teams generate a wide range of ideas to address the insights uncovered during synthesis. It bridges the gap between understanding the problem and creating tangible solutions.

Option A: Between research and synthesis.This is incorrect. Ideation occurs after synthesis, not between research and synthesis. Synthesis involves analyzing data to identify patterns and insights, which then inform the ideation process.

Option B: Between synthesis and prototypingThis is correct. Ideation follows synthesis, where teams brainstorm potential solutions based on the insights gained. These ideas are then translated into prototypes during the prototyping phase.

Option C: Between scoping and synthesisThis is incorrect. Scoping defines the problem space, and synthesis analyzes the data collected during research. Ideation comes after synthesis.

Option D: Between prototyping and validationThis is incorrect. Ideation precedes prototyping, where ideas are generated before being tested through prototypes.