During a program-planning meeting, a team participant suggests that all communications to the business be...

ACMP emphasizesmulti-channel communicationbecause individuals absorb and retain information differently. Limiting all communications to a single channel (e.g., weekly email) risks low engagement and reduced retention. While routine can also cause disengagement (D), the stronger principle is thatvariety of format(town halls, videos, one-on-ones, digital platforms) ensures reinforcement and comprehension. Option C is aligned with ACMP’s guidance on communications effectiveness.

(Reference: ACMP Standard, Process Group 4 – Execute Communications Plan; Best practice: Use multiple channels and formats for reinforcing key messages.)