What two activities are most critical to focus on when managing employee resistance?

ACMP emphasizes that resistance is most effectively reduced when people understandwhythe change is necessary andhowit affects their roles (“what’s in it for me”). The Standard situates resistance management within execution, calling for targeted communications that buildawarenessof the business rationale and provideimpact-basedinformation to individuals and groups. Training and rumor management matter, but they are secondary to establishing awareness and personal impact clarity—the core precursors to willingness and adoption. (Reference:ACMP Standard for Change Management®, Process Group 4 – Execute the Change Management Plan; Activities: Manage Resistance; Communications aligned to impact; Linkage to Process Group 1 impact assessment & WIIFM messaging.)