What does the change management lead need to do to sustain sponsor engagement?

ACMP stresses that sponsors must remainactive and visible throughout the change. The change manager sustains this engagement by providingregular updates, coaching, and reminders of required actions. Delegating responsibilities (D) dilutes sponsor accountability. Engaging lower-level managers (B) or bypassing to front-line staff (C) weakens sponsorship. The best practice is to keep sponsors informed and aligned throughconsistent updates(A).

(Reference: ACMP Standard, Process Group 4 – Sponsorship; Activity: Sustain sponsor engagement with regular updates and coaching.)