What is the primary purpose of determining why the change is required?

Theprimary purpose of determining why change is requiredis to articulate thecase for change— explaining opportunities, risks, consequences of not changing, and expected benefits. ACMP highlights that this rationale is foundational for building awareness, stakeholder alignment, and sponsor commitment. Future state direction (B), structural effects (D), and identifying the change (C) follow from this rationale, but the starting point is always explainingwhy change is necessary.

(Reference: ACMP Standard, Process Group 2 – Case for Change; Purpose: Clarify opportunities, risks, consequences, and benefits.)