According to the web search results, the customer dimension of an IT balanced scorecard is the perspective that measures how well the IT department meets the needs and expectations of its internal and external customers, such as business units, end users, suppliers, and partners. The customer dimension helps the IT department to align its services and products with the customer requirements and preferences, and to deliver value and satisfaction to the customers12.
The most important measure to include in the customer dimension of an IT balanced scorecard is stakeholder satisfaction, which is the degree to which the customers are satisfied with the quality, performance, and outcomes of the IT services and products. Stakeholder satisfaction reflects the customer perception and feedback of the IT department, and influences the customer loyalty, retention, and advocacy. Stakeholder satisfaction can be measured by various methods, such as surveys, interviews, focus groups, complaints, compliments, and referrals34.
The other options are not as important as stakeholder satisfaction to include in the customer dimension of an IT balanced scorecard. Business value creation is a measure that belongs to the financial dimension of an IT balanced scorecard, as it evaluates how much value the IT department contributes to the business strategy and objectives5. Maintenance of IT operations is a measure that belongs to the internal process dimension of an IT balanced scorecard, as it assesses how well the IT department manages and improves its core processes and activities. Support for corporate customers is a measure that belongs to the learning and growth dimension of an IT balanced scorecard, as it indicates how well the IT department develops and enhances its capabilities and competencies to support its customers.
[References: 1: The customer perspective within the Balanced Scorecard3 2: The Balanced Scorecard Customer Perspective2 3: Customer Satisfaction: A Guide for Measuring Customer Satisfaction - Qualtrics4 4: How to Measure Customer Satisfaction: Do You Overlook these 4 Key Customer Satisfaction Measurements? | Qualtrics 5: The financial perspective within the Balanced Scorecard : The internal process perspective within the Balanced Scorecard : The learning & growth perspective within the Balanced Scorecard, , , , , ]
