A well-developed Opportunity Analysis will uncover for a business both unmet and unarticulated opportunities.

GInI’sCInP Handbookdescribes Opportunity Analysis as a Front End process to identify market gaps, specifically "unmet" (known but unaddressed needs) and "unarticulated" (latent needs customers don’t yet express) opportunities. This dual focus, rooted in Design Thinking, uncovers high-value innovation targets—e.g., unmet demand for convenience, unarticulated desire for simplicity. Option A, "tangible/intangible," is abstract and not GInI’s framework. Option B, "good/bad," is judgmental, not analytical. Option C, "untapped/future," shifts to timing, missing the unmet/unarticulated distinction. Option D aligns with GInI’s terminology, matching the original answer, emphasizing deep customer insight as the bedrock of impactful innovation—a disciplined, user-centric approach.