The basic formula of a successful business is the storyline of a hero overcoming obstacles...

GInI’sCInP Handbookframes innovation as a problem-solving journey, akin to a hero’s narrative—identifying obstacles (market needs) and overcoming them (delivering solutions). For innovators, this translates to "find a need and meet it," a core tenet of GInI’s philosophy that innovation must address real customer or market gaps to succeed. Option A, "make the world a better place," is aspirational but too broad and not directly tied to the business success formula. Option C, "secure financial backing and scale up," focuses on execution, not the foundational storyline. Option D, "look innovative as absolutely possible," contradicts GInI’s rule against innovation for appearances (see Question 15). The original answer (D) is incorrect; B is the correct choice, aligning with GInI’s need-driven innovation model, where the "hero" (innovator) resolves a "villain" (unmet need), a practical application of storytelling to business value creation.