A customer is connecting Sales Cloud with Marketing Cloud.

The most common cause for not seeing or syncing Sales Cloud objects in Contact Builder after a successful connection is incorrect permission settings. Both the Salesforce CRM user and the Marketing Cloud API User must have specific permissions (like API Enabled, Modify All Data, View All Data, and Marketing Cloud Connected App permissions).

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Marketing Cloud Connect User Permissions

→ "Ensure that the Salesforce user and Marketing Cloud API user have the correct permissions to sync data objects and access CRM data from Contact Builder."

Source: Marketing Cloud Connect Implementation Guide

→ "Proper object permissions and field-level access are required for synchronized CRM objects to appear in Contact Builder."

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