Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage...

Synchronized Data Extensions via Marketing Cloud Connect allow syncing Salesforce objects (such as Leads, Contacts) into Marketing Cloud at near real-time speeds (approximately every 15–30 minutes). To filter only customers with consent selected, they can configure a Filtered Data Extension based on the synchronized object.

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Exact Extract from Salesforce Documentation:

Source: Salesforce Help – Synchronized Data Sources Overview→ "Synchronized Data Sources allow you to automatically sync Salesforce object data into Marketing Cloud. The sync interval can be configured up to every 15 minutes."

Source: Marketing Cloud Connect Implementation Guide→ "To target a subset of synchronized records, configure Filtered Data Extensions based on specific criteria, such as opt-in status or custom fields."

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