A distributor wants to run a promotion on an item that a manufacturer has just...

Impact of Promotions on Demand: Evaluating the impact of promotions requires understanding how promotions influence customer demand. Demand planning involves forecasting and analyzing customer demand patterns.

Relevant Data: Demand planning provides historical sales data, predictive analytics, and customer insights that are critical for assessing the potential uplift in sales due to promotions.

Production, Inventory, and Transportation: While production scheduling, inventory management, and transportation planning are important, they do not directly provide data on customer demand, which is essential for evaluating promotion impacts.

References

Chopra, S., & Meindl, P. (2015). "Supply Chain Management: Strategy, Planning, and Operation." Pearson.

Christopher, M. (2016). "Logistics & Supply Chain Management." Pearson UK.