A manufacturer and the distributors of its products have decided to focus on price and...

Order-fill rate is a key measure of customer service for companies focusing on price and product availability. It indicates the percentage of customer orders that are fulfilled completely and on time. A high order-fill rate reflects the ability to meet customer demand efficiently, which is crucial when emphasizing product availability. This metric directly impacts customer satisfaction and loyalty, as customers expect reliable and prompt delivery of products.References:

"The Supply Chain Management Casebook: Comprehensive Coverage and Best Practices in SCM" by Chuck Munson

"Supply Chain Management: Strategy, Planning, and Operation" by Sunil Chopra and Peter Meindl