Which of the following activities is an aspect of proper demand management?

Proper demand management involves a comprehensive approach to understanding and managing all sources of demand. This includes demand from customers, internal requirements, promotional activities, and market trends. Considering all sources of demand ensures that the supply chain can meet the actual needs effectively, avoiding both shortages and excesses. It allows for better forecasting, planning, and resource allocation, ultimately leading to more efficient and responsive supply chain operations.

References:

“Demand Management Best Practices: Process, Principles, and Collaboration” by Colleen Crum, George E. Palmatier

APICS Dictionary, 16th Edition