Which of the following marketing strategies emphasizes offering services at a lower price than rival...

Cost leadership is a strategy where a company aims to become the lowest-cost producer in its industry. By offering services or products at a lower price than competitors, while maintaining comparable features, the company can attract price-sensitive customers. Here’s an explanation of the options:

Cost leadership: Focuses on minimizing costs and passing on savings to customers through lower prices.

Service differentiation: Involves offering unique services that justify a higher price.

Customer focus: Prioritizes customer needs and tailoring services/products to meet those needs.

Market responsiveness: Involves quickly adapting to market changes and customer demands. Therefore, cost leadership emphasizes offering services at a lower price while maintaining comparable features to rival services.

References

Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance.

Barney, J. B., & Hesterly, W. S. (2012). Strategic Management and Competitive Advantage.