Which of the following techniques is most effective for a company to sell high-volume products...

Mass customization is a technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production. By leveraging advanced technologies and processes, companies can offer products tailored to individual customer preferences while still achieving high-volume production efficiencies. This approach enables companies to cater to multiple market segments by providing a variety of product options, features, and configurations that appeal to different customer needs without sacrificing economies of scale. This method is particularly effective in markets where customers demand both variety and personalized products.

References:

Pine, B. J. (1993). "Mass Customization: The New Frontier in Business Competition." Harvard Business School Press.

Tseng, M. M., & Jiao, J. (2001). "Mass Customization." In Handbook of Industrial Engineering (pp. 684-709). Wiley.