When a company undertakes a win-back strategy without considering the profitability of customer accounts, it...

Win-back Strategy: This involves efforts to re-engage and regain former customers who have stopped purchasing from the company.

Profitability Consideration: When implementing a win-back strategy, it is essential to evaluate the profitability of different customer accounts to ensure that the resources are being used effectively.

Segmentation: This is the process of dividing customers into groups based on common characteristics such as profitability, purchasing behavior, and loyalty.

Neglecting Segmentation: Failing to consider segmentation in a win-back strategy means the company might spend resources on low-profit or unprofitable customers, which can reduce the overall return on investment for the win-back efforts.