A banking customer wants bring banking data to calculate customer lifetime value using calculated insights.

Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in segments

Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in segments

Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream (DSO) -> Use CI in segments

Create new Data Stream (DSO) -> Map Data Stream Object (DMO)-> Create Calculated Insights(CI) -> Use CI in segments