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Which data attributes can be included in activation to a Marketing Cloud Data Extension?

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Which data attributes can be included in activation to a Marketing Cloud Data Extension?

A.

Directattributes of the entity being activated on

B.

Any Data Model Objects field

C.

Attributes used in Segment filter rule definition

D.

Any Data Stream or Data Source Object’s field

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  • Update on: Nov 3, 2025
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TESTED 03 Nov 2025