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In association rules, given items X and Y, what does lift measure?

In association rules, given items X and Y, what does lift measure?

A.

Percentage of transactions that contain an itemset with X

B.

Percentage of transactions with Xthat also contain Y

C.

Difference in the probability ofX and Y appearing together compared with expectations as if they were statistically independent

D.

How many times more often X and Y occur together than expected if they were statistically independent, expressed as a ratio

EMC D-DS-FN-23 Summary

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  • Product: D-DS-FN-23
  • Update on: Jan 2, 2026
  • Questions: 59
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