Administrators need to gather information regarding client dwell time and how clients move through a...

In the Juniper Mist AI ecosystem, Zone Analytics is the specific real-time location service component designed to provide deep business intelligence regarding how users and devices interact with a physical space. While the Mist platform offers various location services—such as Wayfinding for turn-by-turn navigation and Asset Tracking for locating specific tagged equipment—Zone Analytics focuses on the aggregate behavior of clients within defined boundaries on a floor plan.

Zone Analytics allows administrators to define virtual areas, known as zones, on their facility maps. The Mist Location Engine then uses its patented virtual Bluetooth Low Energy (vBLE) antenna array and machine learning algorithms to track the presence of mobile devices (via the Mist SDK) and Wi-Fi clients within these zones. This service calculates two primary metrics required by the scenario:

Dwell Time: This measures the duration a specific client remains within a defined zone. Administrators can set minimum and maximum dwell thresholds to categorize visitors (e.g., "passersby" vs. "engaged customers").

Movement Patterns: By analyzing transitions between different zones, the service generates "motion flows" or "visitor journey" maps. This helps organizations identify common paths taken through a building, popular entry/exit points, and areas of high congestion.

These insights are typically presented through the Engagement Analytics or Premium Analytics dashboards. For example, a retailer might use Zone Analytics to determine if a new product display is successfully increasing the "dwell time" of shoppers in a specific aisle, or an office manager might use it to optimize "workflow" by seeing how employees move between different departments. By leveraging these real-time data sets, businesses can make informed decisions about staffing, floor layouts, and resource allocation based on actual user behavior patterns.