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Which of the following firms is using a product development strategy?

Which of the following firms is using a product development strategy?

A.

New York–based Karma Coffees opens an outlet in Los Angeles.

B.

Rygel Clothing entered a new market in Hibernia to introduce its newest product line—footwear and accessories.

C.

Helios International expanded its traditional hotel business and opened state-of-the-art fitness centers in its current markets.

D.

RK International is expanding from the Japanese market to enter the Indian and Sri Lankan markets.

E.

Icicle Media creates websites and branding campaigns for the UK market.

AMA PCM Summary

  • Vendor: AMA
  • Product: PCM
  • Update on: Jan 2, 2026
  • Questions: 316
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