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Fly Air, provides exclusive services such as guaranteed tickets, upgrades and dedicated customer lines to...

Fly Air, provides exclusive services such as guaranteed tickets, upgrades and dedicated customer lines to customers who use the airline more than 20 times a year. The company believes that not all customers are created equally. In this scenario, Fly Air is using _____ segmentation.

A.

demographic

B.

psychographic

C.

loyalty

D.

geographic

E.

occasion

AMA PCM Summary

  • Vendor: AMA
  • Product: PCM
  • Update on: Jan 2, 2026
  • Questions: 316
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