Which of the following is true of demographic segmentation?

Demographic variables have no influence on consumer needs and wants.

Demographic variables such as education, religion, race, generation, and nationality are easy to measure.

Using demographic variables required dividing the market based on consumers' agreement or disagreement opinions and statements.

It involves the analysis of consumer lifestyles to create a detailed customer profile.

Keeping demographic characteristics separate from psychographics ensures a more 'lifelike' portrait of the targeted consumer segment.