A consultant is advising Cloud Kicks on developing call center metrics to measure service rep...

First Contact Resolution (FCR) is one of the most important quality metrics directly correlated with high customer satisfaction and loyalty. It measures the percentage of customer issues resolved during the initial interaction without requiring follow-up.

According to the Service Cloud Consultant Exam Guide – Contact Center Analytics Domain, improving FCR typically increases CSAT and reduces overall case volume and handling costs. It reflects the effectiveness of service reps and the quality of internal processes.

Option A (Knowledge article creation rate) measures internal enablement and content productivity but not customer satisfaction directly.

Option C (Self-help case deflection) reflects channel efficiency, not direct interaction quality.

Referenced Salesforce Materials:

Service Cloud Consultant Exam Guide – Contact Center Analytics Domain.

Salesforce Help: “Key Service Metrics and KPIs for Contact Centers”.

Salesforce Trailhead: “Improve Customer Satisfaction with FCR and CSAT Metrics”.